denotes premium content | Mar 12 2010 
Feature
posted 2 Jul 2009 in Volume 3 Issue 5
Joining it all up
Capitalising on your unique information and knowledge is one of the remaining untapped opportunities left for firms to remain competitive in the current economic climate. Understanding how your knowledge can be used as a critical asset to improve business performance relies on confidence in the underlying data and may require a new information culture at your firm. Those that kick off with this focus on information really can deliver the long-term benefits in search, automated personalisation and more powerful business intelligence.
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